Karl Slym, managing director of Tata Motors, introduced the major restructuring initiative last year with the aim of boosting the carmaker’s position in India. Part of the transformation, according to a research report by equity brokerage Motilal Oswal, involves integrating sourcing with the two business verticals, a strategy that has already seen M Venkatram join as a lead for global sourcing from General Motors.
Rolling up sleeves, the report by analysts Jinesh Gandhi and Chirag Jain, which took input from Slym, alluded to key structural changes undertaken by the company including creating a strategic decision-making function, programme-planning function and a global-sourcing function, and suggested that the synergies between units was vital to Slym’s vision.
The new team, the report says, is focusing on investing in product development, fruits of which will take at least two years, while leveraging on a parent’s brand equity to build product branding and restructure existing branding, building excellence in buying and servicing processes, and enhancing the consumer experience in sales and service in a distribution and service network.
