Category Archives: Technology

Digital marketing just one part of an overall strategy

Posted on November 29, 2011 by Purchasing & supply news from Supply Management magazine

The success of marketing done via phones, iPads and online cannot be considered in isolation from more traditional methods of advertising, buyers conclude.

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Almost 50 per cent of buyers use technology to select suppliers

Posted on November 28, 2011 by Purchasing & supply news from Supply Management magazine

While 10.9 per cent of those surveyed said systems “generally create more ‘noise’ than ‘value’.”

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Finance wants more control over procurement in 2012

Posted on November 22, 2011 by Purchasing & supply news from Supply Management magazine

The profession’s success this year will mean more oversight, but also an increase in responsibility, it has been predicted.

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