Ford, the second largest US auto-manufacturer, lost market share in the US due to a combination of factors including its own reduced production capacity as well as at its suppliers who cut capacity back during the financial downturn.
Commenting to reporters after speaking at the Automotive News World Congress, Ford chief executive Alan Mulally said: “The issues that we’re seeing are mainly related to them being able to come back up.”
In 2012 Ford’s share of the US automotive market fell to 15.5% from 16.8% the year before and according to consulting firm Polk, this share could fall further this year to 15%.
But with suppliers increasing capacity as the market continues to return, in the US at least, Ford will be hoping to put an end to this slump in market share.
