The coffee giant said it will partner with Hong Kong’s Maxim’s Group to open its first store in Ho Chi Minh City and reiterated that Asia continues to be a significant growth driver for the company.
Starbucks already buys some of the highest-quality arabica coffee from Vietnam and said it is committed to sourcing more from the region in the long-run.
“Vietnam is one of the most dynamic and exciting markets in the world and we are proud to add Vietnam as the 12th market across the China and Asia-Pacific region,” said John Culver, president, Starbucks China and Asia Pacific.
Through its licensed partner, Coffee Concepts (Hong Kong), a unit of Hong Kong’s Maxim’s Group, Starbucks operates more than 130 stores in Hong Kong and Macau.
Last year, Starbucks opened its first store in India.
